Even though it is nothing more than a rumour, this could still be considered legitimate due to its source. Famed analyst and blogger Eldar Murtazin left a message in tweeter claiming that Samsung is “developing [its] own version of Google Crystal”. The variety is Gear Glass, and it is foreseeable that the first edition will hit the marked somewhere around Spring 2014. There is a slight possibility that Samsung’s competitive product outraces Google’s, due to the fact that the latter does not have a set release date.

At first glance, this might seem as a strong blow to Google, due to the fact that they have placed all their resources into developing the already renowned product. However, in a CNet article, the word Glass was used – indicating that there might be an official partnership involved. Both Samsung and Google are famous for their aggressive marketing and tendencies to sue competitors respectively, and this further indicates the presence of a partnership.

Is Google’s strategy really much about selling a product, or bringing new technology to the masses?

If there is even a slight possibility of Google intervening in the whole thing, it will probably be by providing Samsung with the base software. After all, building a whole new operating system, let alone the eye-tracking and bone conduction technologies, is more than bothersome. There is a long history of cooperation between Samsung and Google, and even though the Galaxy models are supposedly moving away from Android, there are still growing indications of partnership between the two companies. There is no cause for alarm if Google is actually involved in Gear Glass technologies.

It helps to consider the fact that Google, in its entirety, is a software company. Of course, it made a move into the mobile industry, while at the same time helping Motorola get back on its feet up until the Moto X. Google is simply a company that does not know how to move in the area of hardware properly. It generally employs hardware only so that it can push in its proprietary software – its real masterpiece work. Even though Fiber was relatively successful, Google never really endorsed the project much.

A typical behavioural pattern for Google is to try and raise all the industry standards up a notch, so that they could meet its own goal. By using Fiber, Google actually pulls the industry up so that its software goals can be achieved with relative ease. If Fiber actually reaches a booming success, it is quite possible that Google will sell it, since it will have played its most relevant part by then.

The Galaxy Gear smartwatch.

You might be familiar with the Chromebook – a piece of technology, which follows this pattern closely. There is one reason for Google to enter the laptop industry – to make more people go online and speed up the process for full online living. Is there a better way to make us use cloud services than to sell us cheap laptops that work only in an online environment? It is more than clear that other, competing technologies are superior in terms of sales and productivity to Google’s product. This is why it is easy to say that Google does not see a competitor in the face of Samsung. It sees it as more of a facilitator. After a hardware market was built for Google, they are now ready to go back to what they do best – software. Now, with the Chromebook Pixel, which is considerably more expensive, Google probably hopes that other companies will follow in its tracks.

It is easy to see why Google is more than confident to let other companies take care of hardware – after all, software work has less headaches to account for. For this reason it is more than a logical assumption to think that there might be some sort of partnership involved in the new Samsung project. If Google manages to strike a partnership with anyone interested in developing the hardware, Android will remain a globalized and entirely self-sufficient operating system for quite some time. The whole monopoly that Google stands behind will crumble to the ground if they let Samsung build their own technology.

Google Search is a good example for a lot of things. One of these things is the fact that it is better to be the industry, instead of being the industry leader. They made a miss with their shot at smartphones, as they ended up being a software competitor, instead of solution. What happens if Steve Jobs had actually opened up all the patents for iPhone hardware to anyone who is willing to use only iOS? Of course, Apple would never do such a thing, but it is more than possible for Google to achieve this with Glass, as this is a trademark move for the company.